Advertising
Trinity Mirror – owner of the Daily Mirror and over 120 regional titles – has followed ITV’s announcement (on which more HERE) with further signs that the advertising recession may be over. Reporting better than expected full-year results, Trinity Mirror said that it expected advertising revenue to continue improving after a dire 2009, adding that it was considering reinstating a dividend. Trinity Mirror chief executive, Sly Bailey reports resilience:
‘We are emerging from the downturn leaner and fitter… Ongoing tight management of the cost base enabled costs to fall by £67.9m and was crucial in supporting our profits… During 2010, we will maintain a focus on costs whilst reaping the benefits of an improvement in the rate of decline in advertising revenues. Whilst the board remains cautious about the economic outlook, it anticipates a satisfactory performance for 2010.’ More in The Guardian HERE; Times HERE and HERE; and Telegraph HERE.
Broadcasting
ITV announced yesterday it had secured the UK broadcasting rights to this year’s IPL Twenty20 cricket competition, which gets underway in a week. ITV will show 59 live games over the 45-day tournament on its ITV4 channel, as well as its website, ITV.com. Zai Bennett, director of digital channels and acquisitions at ITV, said it was an ‘exciting acquisition for one of the UK’s fastest-growing digital channels’. Notably, neither Sky, which at present broadcasts all the live cricket shown in Britain, nor the BBC, which is under constant pressure to show cricket, has showed bidding interest. ITV’S deal will prove an interesting test to the hypothesis that cricket will garner an audience only on free-to-air. More in The Independent HERE and HERE.
BBC Radio 1 is to introduce a new mid-week rundown of the 40 pop bestsellers of the week — so far — in the “Official Chart Update”, every Wednesday between 3.30pm and 4pm. Gennaro Castaldo, of HMV, has said the move will give a boost to help up-and-coming artists, who tend to sell better towards at the start of the week:
‘With social media the charts are more relevant than ever before because you have an instant gauge of what people are doing… The charts remain hugely important to the industry because you know where you stand. And we all love the competition and the race.’ More in The Times HERE.
In other BBC news, BBC Worldwide has agreed a deal to buy out the remaining 40 per cent of DVD business 2entertain it did not previously own in a deal worth £17m. The sale, negotiated with the administrators of Woolworths, BBC Worldwide’s partner in the venture, started at the end of 2008. The BBC said the move secured the future of 2entertain, which publishes DVD titles toinclude Gavin & Stacey, Doctor Who and Fawlty Towers. John Smith, CEO of BBC Worldwide, has said:
“I am pleased that we have finally concluded these negotiations, and have secured the future of 2entertain… Licence fee payers will continue to benefit from 2|entertain’s contribution to BBC Worldwide, which helped us return a total of £153m to the BBC in the last financial year,” More in The Independent HERE.
There’s also more on BBC 6 Music, with The Guardian pondering the delivery of ‘new music’ HERE and The Independent arguing that ‘with more people doing their listening online, 6 Music has lost what little raison d’être it had in the first place’ HERE.
Jeremy’s letter to The Guardian
Jeremy has written to The Guardian in response to Jonathan Freedland’s Tuesday Guardian article entitled ‘The BBC is caving in to a Tory media policy dictated by Rupert Murdoch’, which you can read HERE. Jeremy responded as follows:
‘Jonathan Freedland suggests Conservative media policy can be summed up in two words: Rupert Murdoch. I would suggest his article can be summed up in two other words: Ben Bradshaw.
His article is so far off the mark, and bears so little relation to the facts, that he appears to have swallowed Labour spin hook, line and sinker. Every single accusation he makes has been made by Bradshaw, the culture secretary, at the dispatch box – but instead of scrutinising their accuracy, Freedland has simply reproduced them almost verbatim.
Let’s take the licence fee. He says: “The Murdochs constantly demand a cut in the licence fee. Last year Cameron nodded dutifully, and called for an immediate freeze in the licence fee.” We did propose a freeze last year – why should the BBC get a rise when there was no inflation?
But it is Labour, not the Tories, who have questioned the licence fee, with Bradshaw putting the principle of the licence fee up for debate only this week. By contrast, David Cameron has written, in the Sun of all places, that he supports the BBC and the principle of the fee. And we have explicitly ruled out privatising Radio 1.
In fact we listen to all sorts of people about media policies – including your own Guardian Media Group, who have expressed concerns about the size and scope of the BBC’s website.
Freedland also raises “the Murdochs’ hatred of Ofcom”, quoting David Cameron as wanting to cut the regulator “by a huge amount”. We do want to slim down quangos, and do believe media policy should be decided by elected ministers not unelected officials. However, we have explicitly made it clear that Ofcom would continue to regulate on competition issues – including pay TV – at arm’s length.
Freedland says: “Sky wants to keep exclusive access to the Ashes, rather than seeing them return, free to air, to the BBC or C4, and the Conservatives agree.” Actually, all we have said is that any decision should take account of the financial impact on grassroots sport. It is not Murdoch’s lobbying that has held us to this conclusion – but the genuine concerns of county cricket boards all over the country that any change would mean less money available to get more young people playing sport.
The general election is coming and political smears will obviously be par for the course. But the debate needs to be based on the facts. The Labour government bases its approach around regulation and subsidy; a modern Conservative approach wants to preserve what is best about British broadcasting while updating regulations to take account of the new media world we live in.
That means support for the BBC as a great national institution – but also a new network of city-based local television stations, superfast broadband for the whole country, and a thriving independent sector that drives on choice and quality for everyone. In this area, Jonathan and I would perhaps agree on one thing: there is a real choice.’ As published in today’s Guardian HERE.